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Just in here we are at the christmas season, Ms and Look for search engines are involved in a nasty argument over who is the fairest search motor optimization for internet purchasing - the newest fight in the war between the two technical leaders.

Microsoft's statements on their recently created page, "Scroogled", that its competing has changed course on its commit at enough duration of the Look for search engines stock offering to avoid compensated ad addition for search motor optimization outcomes.

"Google purchasing it nothing more than a list of targeted ads that unaware customers believe as search results" Ms statements.

Google declared a few months ago it would update its item search to become a purchasing service with compensated results. This removed suppliers which decided not to pay, such as some significant ones such as Amazon.

Microsoft has been active campaigning on and off-line with ads "demonstrating why customers should be concerned and helping them take action" on the Look for search engines move, a Ms declaration said.

"We're also contacting on Look for search engines to stop this 'pay-to-rank' system for their purchasing outcomes and give customers what they expect - an sincere search."

Google preserves that suppliers cannot improve their rankings simply by paying more, and that suppliers who have a financial share in the outcomes will keep their information up to date.

Less than transparent

But some experts say both companies are less than clear about how their purchasing search engines work, and that Ms is not without fault.

Danny Sullivan, specialist with the website Look for Engine Land, said of the Ms effort: "Great strategy, if it were true. It's not. Google itself does the same thing it accuses Look for search engines of."

Sullivan told AFP news organization that "at least Look for search engines has the terms and conditions that you can read; Ms doesn't have it at all."

He mentioned that Look for search engines merely implemented the same guidelines of most purchasing websites, which use compensated results even if they appear to be an neutral search.

Microsoft, according to Sullivan, limits new suppliers from Google search motor optimization outcomes if they do not pay for addition with its partner, Shopping.com, even though this is not fully clear to customers.

"Payment is a factor for position," in Google, says Sullivan, who preserves that Windows strategy is deceiving.

Microsoft says its own purchasing outcomes through Google are not affected by transaction.

"While suppliers can pay fees for addition on our third party purchasing websites... we do not position suppliers greater based on who will pay us, nor do we let suppliers pay to have their item offers placed greater in Google Shopping's search motor optimization outcomes," said Stefan Weitz, mature home at Google, in an e-mailed declaration.

The overall concept from the newest row, according to Sullivan: "You need to shop around. Use several google. All of them that suggest that they are collecting stuff from across the Web but may not be doing that.